Since 1997, Joyce Storm has served as the president of Storm Partners, LLC, a retail real estate advisor, investor, and developer. Joyce Storm has leased and redeveloped award-winning retail properties. One such development involved Storm’s leasing of the trophy CambridgeSide Galleria in Massachusetts.
CambridgeSide is a one-million-square-foot modern mixed-used development in East Cambridge, a globally renowned high-tech, bio-innovation district. The district is also home to two prestigious higher education institutions and a number of colleges, which have a combined total student population of more than 250,000.
CambridgeSide is near five major hotels and is easily accessible by commuter rail, rapid transit, car, and pedestrian walkways. Every year, the shopping center welcomes upwards of seven million shoppers, including office workers, college students, city residents, and tourists.
Finally, Ms. Storm leased the trophy ‘Mall at Rockingham Park’ in Salem, New Hampshire, one of the top ten Super Regional Retail Centers in the United States.
New York City-based commercial real estate professional Joyce Storm is the president of Storm Partners, LLC. On February 20, 2020, Joyce Storm moderated a panel discussion at the Entertainment Experience Evolution in Los Angeles, California. At the conference, retail store owners and managers weighed in on entertainment additions at their shopping centers to ensure the additions provide enjoyable retail experiences while improving their bottom lines. One of the methods discussed was working with capital partners.
Traditionally, entertainment additions to malls seek to create immersive experiences that captivate shoppers. When done right, all elements of a mall complement each other.
Some lenders, however, see mall projects as a collection of individual parts (anchor tenants, food courts, and outdoor space). These lenders fail to see how everything fits together to create a final shopping center that is much greater than the sum of its parts. As a result, some lenders are skeptical of entertainment additions and fail to see such projects as long-term value opportunities.
Joyce Storm said that “entertainment ‘anchor end caps’ to replace vacant department stores in a non starter given Covid. The multiplex cinema industry has shut down entirely. Whether because of limited film releases from Hollywood or the restrictions on large gatherings in an indoor space, theater operators are challenged like never before in their history.”
Joyce Storm serves as the president of Storm Partners, LLC, a retail real estate development, investment, and advisory firm that she founded two decades ago in New York City. Based on her enduring track record of success in facilitating high-profile mixed use, regional shopping, and entertainment transactions, the International Council of Shopping Centers (ICSC) has selected Joyce Storm as a juror for its 2019 North America Design and Development Awards. ICSC is the preeminent retail developer organization in the world with over 70,000 members. It is a powerful global voice for retail real estate industry.
The ICSC was established in Chicago in 1957. Since then, it has worked to highlight the contributions of the retail real estate community in developing the economic prospects of people all over the world, as well as their civic and social opportunities. Its tens of thousands of members work to add value to communities through the property and sales revenue they generate and leverage their technology and innovation experience to elevate the public’s quality of life.
The organization’s 2018-2019 annual report focused on its role in a rapidly changing industry and global economy. The report also detailed the ICSC’s efforts to use technology more effectively for the benefit of its members and the new features added to its professional events. At the 2018 RECon retail conference, for example, dozens of tech firms showcased their products and services during the future-centered ICSC Innovation Exchange.